Free-Form Concepts

Today, I created some digital mock-ups of how some of our free-form ideas would look. We brainstormed some ideas in class, trying to choose some that would appeal to our younger target audience, and here are a few mock-ups:

First up, is a drink bottle, which features our typical human eating a fish, eating another fish, eating a wasted bottle. This time however, the actual drink bottle has been used as the initial trash consumed. I quite like this idea, and it could become even more effective once developed.

The second concept I created was a pen, which again features the fishes being eaten by one another, with the human at the top of the food chain, and the plastic bottle being at the bottom of the food chain. This idea looks quite cool, and could be a good idea to hand out for those who participate at the event. 

The above concept is one of my favourites, which could become even more effective with some extra development. It is focusing on utilizing a MacBook laptop (which has the apple on the back), and creating a laptop cover to go on the back. These laptops are very common nowadays, so this idea could be quite popular among the younger teenage audience.

Another idea I would like to digitally create is a phone case, or a phone wallet. Since this generation of teenagers seem to constantly be glued to their phones, this might be an extremely appealing concept. I will continue to look into more concepts as the project develops.